Mangosteen from Vietnam is praised internationally, and once sold for nearly 3 million VND per kilogram in the U.S.
Mangosteen, often hailed as the “Queen of Fruits,” is highly valued for its sweet and tangy flavor, long shelf life after harvest, thick rind, and easy transportation. It is frequently paired with durian, the “King of Fruits,” which boosts its market value significantly and establishes it as one of Vietnam’s top export fruits.
Mangosteen’s Export Value Comparable to Durian
Mangosteen is a tropical fruit that consumers appreciate for its sweet and tangy flavor, long shelf life after harvesting, thick rind, and ease of transportation. It is known as the “Queen of Fruits” and is often paired with durian, the “King of Fruits.” This pairing elevates its commercial value and highlights its potential as a major export fruit for Vietnam.
According to data from the General Department of Customs, mangosteen exports reached over $140 million in the first five months of 2019, a 146% increase compared to the same period in 2018. In 2023, Vietnam is estimated to have exported around 115,500 tons of mangosteen, valued at $270 million.
According to the Plant Cultivation Department’s data from 2019, Vietnam had approximately 7,600 hectares of mangosteen, with major cultivation areas in the Mekong Delta and Southeast regions, covering 3,800 hectares and 2,900 hectares respectively, yielding around 26,000 tons and over 11,000 tons. Provinces with significant mangosteen cultivation include Ben Tre, Vinh Long, Tra Vinh, Can Tho, Hau Giang, Soc Trang, Binh Duong, and Dong Nai.
Mangosteen is a low-maintenance crop with high profitability, comparable to durian. However, the major difference is that mangosteen trees are perennial and take over 10 years to bear fruit. Consequently, current mangosteen plantations in Vietnam have a significant advantage due to limited competition, while Thailand, a major competitor, has proactively reduced its production.
Many People Are “Crazy” About Mangosteen
For those outside tropical climates, mangosteen might seem like an exotic fruit. However, with increasing global trade and exchange, Asian fruits have gained popularity. Mangosteen has become a highly sought-after fruit.
In an international food group, Vietnamese mangosteen has become a focal point, with many expressing their admiration for this fruit. Susan Tiara mentioned, “My mother even bought several boxes to enjoy over time; during that period, the fruit was truly paradise.” Nadia Lymswan expressed regret that although she craved it, the high price in her area limited her purchases. Jacky Chang shared his enthusiasm, “It’s my favorite fruit. I once ate 10 kg at once. I could eat more, but there isn’t any available…”
Furthermore, Vietnamese mangosteen is also favored by China, a leading global market. Mangosteen is not native to China, and most people there are not very familiar with it. Product is only cultivated in some regions like Taiwan, Guangdong, Yunnan, and Fujian. The quality of mangosteen grown in these areas is affected by less suitable soil conditions and slower development, resulting in low domestic production, which relies heavily on imports to meet local demand.
According to a survey by the Vietnam Fruit and Vegetable Trade Association, 95% of Chinese consumers are satisfied with the quality of Vietnamese mangosteen. They find Vietnamese mangosteen to be delicious, sweet, firm, with small seeds and thin skin. Additionally, Vietnamese mangosteen is praised for its competitive pricing, often 10-20% lower than mangosteen from other countries, giving it a competitive edge in the Chinese market.
Not only is product popular globally, but it is also cherished by Vietnamese people, especially the youth. In 2023, the famous mangosteen salad from Binh Duong created a social media frenzy, causing a shortage and price increase of green mangosteen. At its peak, peeled green mangosteen was priced between 400,000 and 500,000 VND per kilogram.
In the U.S., green mangosteen prices on various online forums have reached over $120 per kilogram (more than 2.9 million VND) due to the demand from Vietnamese expatriates. One young person noted, “Eating ripe is delicious, but green in chicken salad is ten times better. It’s crispy and sweet, not at all bitter.”
Clearly, along with other trending products such as soursop and dragon fruit, are providing opportunities for farmers to create trends and develop their businesses, reducing dependence on traders and avoiding price drops during harvest seasons.
Where’d you buy Mangosteen ?
Yomex is specialized in the wholesale supply of mangosteen to restaurants, other juice shops, supermarkets, grocery stores and importers. Delivery on site, quality assurance.
Yomex supplies wholesale mangosteen in big quantities as customer requirement, at best price, good quality. Yomex is always available 24 hours a day when the customer has ordered it right away.
Are you looking for a reputable place that exports mangosteen ?
Come to Yomex now to import quality product from Vietnam! Yomex currently sells quality fresh mangosteen at competitive prices in Vietnam. Products at Yomex are committed to being absolutely safe for health. With many years of experience in the field of producing and trading clean vegetables and regional specialties. Products sold at Yomex are always of guaranteed quality and origin so you can use them with peace of mind. Contact us now to receive the best advice and support.
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